Port Authority Re-Branding a Distraction from Lack of Accountability

TPA Uses Marketing Tricks Instead of Committing to Passenger Caps, Community EA Funding Flickr_Photo_TPA_Sign_2011-06-04TORONTO – NoJetsTO is criticizing the announced rebranding of the Toronto Port Authority as a cheap marketing move, designed to obfuscate and distract from the TPA’s lack of accountability and independent Environmental Assessment. “Instead of coming clean on the jets and following the democratic decision of City Council, the TPA is engaging in marketing tricks,” newly-elected NoJetsTO Chair Norman Di Pasquale noted. “What our city needs is a clear commitment to passenger caps and a real EA, not a new TPA logo.” The unpopular TPA is rebranding itself as “PortsToronto”, despite the fact that federal legislation enshrines its name as the Toronto Port Authority. “The TPA has a lot of baggage: crony appointments, misleading advertisements and ignoring the will of City Council on the jets,” Di Pasquale pointed out. “Just slapping a new sticker on this unaccountable federal agency won’t cut it.” The marketing move comes in the middle of TPA-led “Environmental Assessment” on the Island Airport expansion that follows neither provincial nor federal EA legislation. To date, no participant funding has been granted to allow the hiring of independent experts. “If the TPA really wants to work together with the community, they should grant participant funding for its jets study,” the NoJetsTO Chair made clear. “Right now we have an EA process that’s paid and directed by the TPA with no funding for community-hired experts.” “An undemocratic and unaccountable federal agency continues to threaten the future of our waterfront,” Di Pasquale concluded. “What our city deserves is for the Port Authority to drop its support for the jet plans, not its legal name.” NoJetsTO is Toronto’s largest group of concerned citizens dedicated to preserving our mixed-use waterfront and a regional Island Airport. Representing residents across Toronto, the non-partisan organization NoJetsTO opposes the expansion of the Island Airport through jet aircraft and extended runways. NoJetsTO’s goal is to preserve the status quo at the Island Airport by protecting the Tripartite Agreement that governs it.

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 For more information, please contact: Norman Di Pasquale, NoJetsTO Chair, 647-808-2910 or media@nojetsto.ca